Boomerang Partners made a strong impact at iGB Affiliate Barcelona 2026, reinforcing sports as the core of its long-term strategy, unveiling a powerful new analytics-driven product for affiliates, and securing major recognition at the European iGaming Awards.
The company participated in the affiliate marketing exhibition held from January 20–21, using the event as a platform to strengthen existing partnerships, engage with new affiliates, and demonstrate how data-led decision-making can unlock higher-value sports traffic. Throughout the event, Boomerang Partners hosted strategy-focused discussions and one-on-one meetings aimed at scaling sustainable affiliate growth.
A key highlight of the event was the launch of the Sports Marketing & Betting Calendar 2026, an advanced planning and analytics tool designed to help affiliates prepare well ahead of peak sports moments. Built by the company’s in-house analytics team, the calendar enables affiliates to align campaigns with major sporting events while optimizing timing, GEO targeting, and budget allocation.
Sports remains a long-term growth pillar for Boomerang Partners as it continues its ambition to become a globally leading sports-focused affiliate program. The company identified 2026 as a pivotal year for sports traffic, driven by high-impact global events such as the FIFA World Cup 2026 and the Olympic Winter Games Milano Cortina 2026, which are expected to generate sustained spikes in user engagement across multiple regions.
During the exhibition, Boomerang Partners differentiated itself by moving beyond traditional networking. Its analytics specialists led structured strategy sessions with affiliates, covering topics such as traffic forecasting, seasonality patterns, conversion optimization, and campaign efficiency. This approach allowed partners to focus on long-term growth models rather than short-term campaign execution.
The Sports Marketing & Betting Calendar 2026 was positioned as a central growth tool, consolidating:
- Global sports schedules and key tournaments
- Traffic peak and demand forecasts
- GEO-specific insights and market trends
- Industry benchmarks and expert recommendations
By combining these elements into one framework, Boomerang Partners aims to help experienced affiliates scale with precision, while also supporting newer partners entering the sports vertical with clear, actionable guidance.
The company’s booth design and on-site activities further reinforced its sports-first positioning. Visitors who accessed the calendar via QR code were entered into a draw to win an all-expenses-paid trip to Milan, including accommodation and tickets to a home match at San Siro Stadium, strengthening engagement and brand recall.
Commenting on the event, Darina Sharban, Affiliate Team Lead at Boomerang Partners, said:
“iGB Affiliate Barcelona consistently delivers high-quality conversations. This year, we saw strong demand from affiliates already working with sports traffic who are now looking for deeper analytics and smarter planning tools to scale effectively. The Sports Marketing & Betting Calendar 2026 addresses exactly those needs.”
Kristina Shkredova, Affiliate Team Lead, added:
“Many discussions naturally evolved beyond individual campaigns. Partners were focused on seasonality, market readiness, and how to prepare months in advance for major sporting events — which confirms the growing maturity of the sports affiliate space.”
Liliia Sudachenko, Affiliate Team Lead, noted:
“Events like iGB Affiliate allow us to align expectations early. When affiliates see our analytical approach and structured tools, conversations become more strategic and results-oriented.”
Adding to its strong presence at the event, Boomerang Partners was named winner of the ‘Best Live Event Marketing Campaign’ category at the European iGaming Awards. The award recognized the company’s Golden Boomerang Awards ceremony held at San Siro Stadium in Milan in May 2025 — an event that blended industry networking with a charity auction and featured football icon Andrea Pirlo as a presenter.
Following iGB Affiliate Barcelona 2026, Boomerang Partners plans to further expand its analytics capabilities, enhance affiliate education initiatives, and invest in long-term, performance-driven partnerships. With sports remaining central to its strategy, the company aims to help affiliates capitalize on upcoming global sports events with greater confidence, clarity, and consistency.
